At the heart of Lilac Health is Yossi Schlussel, a seasoned business professional and healthcare innovator, whose journey is as inspiring as it is transformative.

Yossi embarked on the path to founding Lilac Health after a deeply personal ordeal, leading to his discovery of the Midwifery Model of Care and the birth center movement. His youngest sister's experience, denied hospital discharge after a low-risk birth during a crucial family event, highlighted the limitations of conventional hospital settings and propelled him toward reimagining maternity care.

Through his exploration, Yossi discovered a profound truth: childbirth is not merely a medical event but a vital shared experience that strengthens community bonds. This epiphany spurred him to plan the opening of a birth center in his Brooklyn neighborhood, setting the stage for a nationwide initiative. His vision extended beyond Brooklyn, recognizing vibrant communities across the U.S. where this model could flourish, culminating in the establishment of Lilac Health.

Yossi's mission at Lilac Health is dual-focused. He aims to champion birth as a communal experience, celebrating and supporting the natural, empowering childbirth journey. Moreover, he strives to evolve birth centers into financially sustainable, flourishing community pillars. Yossi's strategy transcends traditional business strategies, aiming to revive the communal spirit of America and ensure that every family enjoys compassionate, comprehensive maternity care.

Under Yossi's direction, Lilac Health is dedicated to tackling the pressing challenges birth centers face today. From combating staff burnout and ensuring sufficient staffing to obtaining better reimbursement rates, Yossi envisions a strong network of birth centers that will confront these issues. This network aims to utilize economies of scale, boost operational efficiency, and magnify each center's impact on its community.

Yossi's efforts are not solely about creating a profitable enterprise; they represent his faith in the power of community, the significance of fostering human connections, and a pledge to make holistic, empathetic maternity care universally accessible.